Social Media Specialist

About Zeal:

Zeal is addressing the critical challenge of untapped transactional data. At the moment, whenever a transaction is processed on a POS terminal (payment card machine), physical retailers have no idea who the paying customer is, unless they use a loyalty program. Think of when you go to a supermarket and you pay by card , unless you go to a supermarket that has a loyalty program and you get your loyalty card out, the POS terminal doesn't tell the retailer if you're a new or returning customer, demographics, gender, etc. Unlike e-ecommerce, in physical retail customer identification always had to be a separate step because the payment terminal is not built to self-identify the paying customer. Hence, a plethora of valuable data is lost or underutilized. With Zeal’s advanced Smart POS plugin, the company integrates with POS terminals globally to provide payment acquirers and ISVs with a unique differentiator for their POS terminals. The merchants of our partners benefit from world-class data, analytics & tools to predict consumer behavior using Artificial Intelligence, enabling merchants to unlock the full potential of transactional data.

About The Role:

We're looking for a dynamic and creative Social Media Specialist to join our Marketing team. In this role, you'll play a pivotal part in shaping our brand's digital presence, crafting engaging content, and implementing strategic campaigns. If you're passionate about social media, have a talent for creative storytelling, and thrive on staying ahead of digital trends, this position is the perfect fit for you.

Job Responsibilities:

• Develop and execute social media strategies to boost brand visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging networks.
• Create and curate compelling, on-brand content, including graphics, videos, and written materials, ensuring consistency and resonance with the target audience.
• Manage social media advertising campaigns, analyzing and optimizing performance while adhering to allocated budgets and KPIs.
• Monitor trends in social media tools, applications, channels, design, and strategy, keeping the team updated on new opportunities and best practices.
• Collaborate with cross-functional teams to ensure alignment of social media activities with overall marketing efforts, campaigns, and company goals.
• Respond to comments, messages, and inquiries, maintaining an engaging and responsive presence on all platforms.
• Generate reports on social media metrics and performance, offering insights and recommendations for continuous improvement.

The Ideal Candidate Will Have:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (2+ years) as a Social Media Specialist or similar role.
  
• Proficiency in using social media management tools and analytics.
  
• Exceptional written and verbal communication skills in both Arabic and English, with a creative talent for content creation and storytelling.
  
• Demonstrated success in creating engaging content across various social media platforms.
  
• Data-driven mindset with the ability to analyze and interpret social media performance metrics.
  
• Familiarity with social media advertising and experience in running successful paid campaigns.
  
• Creativity and an eye for design to produce visually appealing content.
  
• Ability to work in a fast-paced environment, manage multiple tasks, and meet deadlines.
• Knowledge of SEO, content marketing, and online branding is a plus.

What You’ll Love About Us:

• Our office culture is casual, fun and social.
• Work that stays at work: genuine work/life balance served here!
• Health Benefits: Medical insurance.
• Flexible Work Setup.
• You will have the freedom to try new ideas & experiment.